Meet the founders, Erin Chiamulon & Eric Balfour

We named Electric & Rose after two iconic streets in the heart of our Venice beach neighborhood, as a reminder of who we are and what we strive to be as an activewear lifestyle brand.

We design clothes that are authentically inspired by our adventures. Beach yoga, sunset surfs, backyard barbeques, hikes in the canyon, and bonfires under the stars. Our motto #Time2Live is a reflection of the community we want to share with you. Adventure, unity, authenticity, and those who aspire to be uniquely themselves.