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Electric & Rose Clothing

WHAT'S IN A NAME

Electric & Rose is named after two iconic streets in the heart of our Venice Beach neighborhood. Designed and handmade in Los Angeles, we are inspired by our neighborhood’s off-beat combination of beachy yet urban tones and daring spirit. Our elevated tie dye, cozy fabrics, and breathable activewear are perfect for all  your life's adventures. Beach yoga, sunset surfs, backyard BBQs, hikes in the canyon, and bonfires under the stars. 

WHAT'S IN A NAME

Electric & Rose is named after two iconic streets in the heart of our Venice Beach neighborhood. Designed and handmade in Los Angeles, we are inspired by our neighborhood’s off-beat combination of beachy yet urban tones and daring spirit. Our elevated tie dye, cozy fabrics, and breathable activewear are perfect for all your life's adventures. Beach yoga, sunset surfs, backyard BBQs, hikes in the canyon, and bonfires under the stars.

Electric & Rose Clothing

WHAT'S IN A NAME

Electric & Rose is named after two iconic streets in the heart of our Venice Beach neighborhood. Designed and handmade in Los Angeles, we are inspired by our neighborhood’s off-beat combination of beachy yet urban tones and daring spirit. Our elevated tie dye, cozy fabrics, and breathable activewear are perfect for all  your life's adventures. Beach yoga, sunset surfs, backyard BBQs, hikes in the canyon, and bonfires under the stars. 

OUR FOUNDERS

Co-founders Erin Chiamulon and Eric Balfour started Electric & Rose in their garage in 2014.
Erin’s fine art background and Eric’s career as a film maker sparked the idea to create something together.
Their love for their neighborhood and each other created the perfect combination that inspired what is now Electric & Rose.

OUR FOUNDERS

Co-founders Erin Chiamulon and Eric Balfour started Electric & Rose in their garage in 2014. Erin’s fine art background and Eric’s career as a film maker sparked the idea to create something together. Their love for their neighborhood and each other created the perfect combination that inspired what is now Electric & Rose.

DESIGN PHILOSOPHY

The tie-dye inspiration came from Erin’s love of shiburi, a Japanese manual resist dyeing technique that produces patterns on fabric. What started as a hobby making these creations with family and friends eventually inspired the hand-dye techniques Electric & Rose has become known and loved for.

DESIGN PHILOSOPHY

The tie-dye inspiration came from Erin’s love of shiburi, a Japanese manual resist dyeing technique that produces patterns on fabric. What started as a hobby making these creations with family and friends eventually inspired the hand-dye techniques Electric & Rose has become known and loved for.

MADE IN LOS ANGELES

Erin and Eric grew up in Los Angeles and when they started Electric & Rose it was with the utmost importance that their clothes were made in LA supporting local economy and fellow family owned businesses that work with natural fiber materials and sustainable dye processes. Always striving to be more sustainable, our packaging is made from recycled material and collections are made to order. The idea is to have as little waste as possible. These choices separate us from ‘fast fashion’ and excessive waste. We do this because at the end of the day we value our people and planet over profit.

DESIGN PHILOSOPHY

The tie-dye inspiration came from Erin’s love of shiburi, a Japanese manual resist dyeing technique that produces patterns on fabric. What started as a hobby making these creations with family and friends eventually inspired the hand-dye techniques Electric & Rose has become known and loved for.

MADE IN LOS ANGELES

Erin and Eric grew up in Los Angeles and when they started Electric & Rose it was with the utmost importance that their clothes were made in LA supporting local economy and fellow family owned businesses that work with natural fiber materials and sustainable dye processes. Always striving to be more sustainable, our packaging is made from recycled material and collections are made to order. The idea is to have as little waste as possible. These choices separate us from ‘fast fashion’ and excessive waste. We do this because at the end of the day we value our people and planet over profit.

COMMUNITY

We love to partner with local, family-owned organizations, like the LGBTQ Center in West Hollywood, Rock The Vote, and the Surfrider Foundation, that are like-minded in social and environmental change. This allows us to expand our connection to our community, and provide quality clothing to all.

COMMUNITY

We love to partner with local, family-owned organizations, like the LGBTQ Center in West Hollywood, Rock The Vote, and the Surfrider Foundation, that are like-minded in social and environmental change. This allows us to expand our connection to our community, and provide quality clothing to all.

OUR MOTTO

#TIME2LIVE has always resonated with us as a brand. Sometimes we hesitate too much in our lives.
There’s no such thing as a perfect moment. You just got to get up and go because it’s time to live!

OUR MOTTO

#TIME2LIVE has always resonated with us as a brand. Sometimes we hesitate too much in our lives.
There’s no such thing as a perfect moment. You just got to get up and go because it’s time to live!