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Electric & Rose Clothing

Introducing
Dawn Patrol
The All-New Winter
2020 Collection 

As we say farewell to the Southern warm winds and playful waves, Winter brings with it the strong heavy swells from the North. We rise before the sun, surrendering to the quiet stillness of the cool and crisp mornings, and watch the ocean waves dance for us—calling us in. This is dawn patrol. The need to find ourselves out in the water. Embracing the calling to slower and quieter places, and connecting with the sea and its mystery. Here it is easy to soak in the beauty of the season's changing.

Striking, yet soft. Deep, neutral colors inspired by our natural surroundings on the coast at dawn, on the cusp of sun’s warmth. Texturally rich, transitional layers in our warm velour and signature fleece, versatile core essentials, and a novelty capsule inspired by the stars. Introducing the Dawn Patrol collection, bringing you closer to your adventures and the magic of Winter.

Handmade With Love In Los Angeles. Individually Unique. Just Like You. 

Handmade With Love In Los Angeles. Individually Unique. Just Like You. 

Handmade With Love In Los Angeles. Individually Unique. Just Like You. 

Handmade With Love In Los Angeles. Individually Unique. Just Like You. 

Striking, yet soft. Deep, neutral colors inspired by our natural surroundings on the coast at dawn, on the cusp of sun’s warmth. Texturally rich, transitional layers in our warm velour and signature fleece, versatile core essentials, and a novelty capsule inspired by the stars. Introducing the Dawn Patrol collection, bringing you closer to your adventures and the magic of Winter.

Our New Favorites 

Things just got cozier! Our signature vintage fleece collection expanded with new favorites including our must-have Sunday Sweatshirt dress. Comfortable enough for home, but designed for adventures to come.

Performance

The ultimate wardrobe for any workout. Our signature assortment features ergonomic seaming, contoured style lines, and sleek silhouettes to smooth your shape for maximum comfort. Be your best in style.

Transitional Essentials

Comfort, softness, and style are central to designs. Upgrade your winter wardrobe with our chic, in-the-moment pieces. Live effortlessly.