Electric & Rose x Line Magazine

Posted: Jul 22 2015

We loved creating the editorial below with Sarah and Martina, the creators of Line Magazine. It is always incredibly rewarding working and collaborating with women in different industries, coming together to support each other's visions. Caley Alyssa, our dear friend and yoga teacher modeled for our shoot. She has been so supportive from the very beginning and we are so grateful. Take a peak below for a Q&A with our designer, Erin Chiamulon. Plus, news on our first exclusive ever for Swell.com. 

 

Exclusive turquoise Sunset leggings for Swell.com (shop here)
What motivated the birth of your brand?

My love for travel, yoga, and fashion. My fiancé (boyfriend at the time also said he wouldn’t marry me if I didn’t surf), so I learned. So, add surf in there.

How would you describe the Electric & Rose woman?

The Electric & Rose woman is an adventurer and full of life. She loves to travel, do yoga in new places, and meet new people from different parts of the world. She’s conscience and believes in supporting brands with good people behind them. She’s a little edgier than most. She’s motivated and believes in doing something she loves.

How do you go about designing each collection per season? Where do you draw inspiration?

I draw inspiration from so many things. Our best selling legging has a chevron shape at the ankles that was inspired by a beautiful hand dyed Japanese blanket I saw on Pinterest. The dye process is amazing because each legging is hand dyed and one of a kind. I love these details.

I am also lucky enough to be surrounded by creative friends. I’m really excited to be collaborating with surfer and photographer Mike Coots who we met on Instagram. We’re using one of his photographs for something really special for Spring / Summer 16.

Tell us about your Spring '15 collection. Which pieces are you most attached to and why?

I really love our firework print that sold out in less than 2 weeks. We’re very excited to say that we are re-cutting this style for Summer. My friend Tao Ruspoli let me use one of his photographs that I had seen and thought would make a magical print. Sometimes you turn out to be right.

What can we look forward to from your fall line?

I’m very excited about what our men’s collection has to offer for Fall. We created a boardpant which guys are going crazy for. They are SPF protective, look and feel amazing on, and the 4-way stretch is perfect for yoga to everyday.

Where do you hope to see your brand five years from now?

We hope to see our brand as a symbol of a lifestyle.

Where can we shop Electric & Rose?

Equinox, Yoga Works, Y Yoga, Ron Robinson, Evolve Fitwear, Rebel Yoga, and many incredible boutiques in the US. I’m also really excited that we’ve grown and are available in the UK, Japan, China, The Netherlands, and Australia.

Any exciting news or upcoming collabs you can tell us about?

Yes, actually. We just did our first collab ever with SWELL.COM. We made them our first yoga mat and our Sunset legging and Paloma bralette in this amazing turquoise color. Available at SWELL.COM only!

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